Peter Sinodinos | Business Transformation & Leadership Expert
With over two decades of leadership in retail, franchising, and business development, I am a highly driven business operator passionate about delivering sustainable growth and high operational performance. My career spans leading iconic brands like The Good Guys, Snap Franchising, and Amber Group Australia, where I have spearheaded transformations that balance large-scale strategic direction with practical, people-focused outcomes.
Central to my leadership philosophy is the LIPS framework: Leadership, Ideas Generation, People Growth, and Strategy. I believe in setting a clear vision and inspiring teams to reach new heights, while consistently pushing the boundaries of innovative thinking to adapt in today’s fast-paced business world. Whether managing a multimillion-dollar retail portfolio or executing major business transformations, I prioritize fostering growth in people as much as the business, recognizing that the strength of a company lies in its people.
I’ve had the privilege of working on complex projects involving cross-functional teams, property and franchise development, and large-scale operational improvements. My achievements reflect a deep commitment to both strategy and execution — turning challenges into opportunities by embracing an adaptive and collaborative leadership style.
As a CEO of Australian companies, I have successfully implemented the “PINNACLE” approach to business execution. This framework underpins my belief that modern leadership demands Purpose, Innovation, Network-building, Navigating change, Agility, Collaboration, and Excellence. From reversing a decade-long sales, to delivering multi-million-dollar improvements in retail categories for The Good Guys, I’ve consistently transformed businesses through people-first initiatives and a clear strategic focus.
I bring not only a track record of strong commercial outcomes, but also a deep understanding of the critical role of engagement. Whether it’s through stakeholder relationship-building, or digital transformations that enhance customer experience, my approach is always about driving long-term, sustainable value.