Peter Sinodinos

In sales, people buy based on emotion first, logic second. Neuroscience shows that emotions significantly influence decision-making. While customers may justify purchases logically, feelings like excitement and connection drive initial choices.Connecting emotionally is key. Here’s how to do it at each career stage:Novice Salespeople: Create a Positive Emotional ExperienceAt this level, focus on creating warmth and excitement, not technical details.What to Say: “You’re going to love how easy this is to use. Imagine how great it’ll feel once everything’s up and running!”Dialogue Tip: When concerns arise, guide them back to positive feelings: “Picture how much time you’ll save every day with this.”Intermediate Salespeople: Blend Emotion with LogicBlend emotional appeal with logical support.What to Say: “This is designed to take the stress out of [pain point]. And 80% of users see results within two weeks.”Dialogue Tip: Acknowledge feelings, then add evidence: “Once customers see the results, they say it’s the best decision they made.”Expert Salespeople: Connect Deeply and Align Emotion with LogicExperts align emotions with practical solutions, tuning into customer needs precisely.What to Say: “It’s about more than a product, it’s about solving what’s been holding you back. Let’s make this decision feel right emotionally and logically.”Dialogue Tip: Mirror the customer’s emotions, bridging to logical solutions: “Think about how empowered you’ll feel when this starts working the way you want.” Why Emotions Matter Emotional engagement ignites customer interest. While logic justifies decisions, emotions drive the choice.How to Use Emotions in Sales:Appeal to Positivity: Show how the product improves life.Tell Stories: Share relatable experiences.Balance Emotion with Logic: Use facts to support emotional connections.Remember, people buy based on how they feel, then reinforce it with what they think.

In sales, Trust is Everything. Before a customer buys a product, they need to trust the salesperson. Trust is rooted in psychology, driving decision-making. Without it, a sale is unlikely.Building trust varies by experience level:Novice Salespeople: Establishing RapportAt this stage, focus on creating a friendly environment to encourage openness.What to Say: “Hi, I’m [Your Name]. How are you today? That’s a great choice—what made you pick that one?”Dialogue Tip: Listen actively, make eye contact, and use open body language to help customers feel valued.Intermediate Salespeople: Building CredibilityNow, you aim to show credibility and expertise.What to Say: “Hi, [Customer’s Name], I’ve worked with many clients in similar situations. What are you hoping to achieve with this purchase?”Dialogue Tip: Respond with empathy and authority, positioning yourself as a trusted guide.Expert Salespeople: Building Deep, Fast TrustExperts quickly assess customers’ needs, using intuition to build trust.What to Say: “Hi [Customer’s Name], sounds like your main concern is [specific issue]. I’ve helped others facing this, here’s what worked.” Dialogue Tip: Address concerns directly, turning hesitation into opportunity. “What if we start small and see how it works for you?”The Power of TrustTrust transforms a transaction into a connection. Customers feel safe sharing needs and concerns, fostering genuine conversations and long-term relationships.How to Build Trust:Consistency: Be reliable.Transparency: Communicate openly.Reliability: Follow through.Focus on trust, and you’ll create lasting customer bonds. Hashtag#trust Hashtag#selling Hashtag#reliable Hashtag#communication Hashtag#speedoftrust Hashtag#PeopleBuyPeopleThenTheyBuyProduct