Blogs

In sales, people buy based on emotion first, logic second. Neuroscience shows that emotions significantly influence decision-making. While customers may justify purchases logically, feelings like excitement and connection drive initial choices.Connecting emotionally is key. Here’s how to do it at each career stage:Novice Salespeople: Create a Positive Emotional ExperienceAt this level, focus on creating warmth … Read more

In sales, Trust is Everything. Before a customer buys a product, they need to trust the salesperson. Trust is rooted in psychology, driving decision-making. Without it, a sale is unlikely.Building trust varies by experience level:Novice Salespeople: Establishing RapportAt this stage, focus on creating a friendly environment to encourage openness.What to Say: “Hi, I’m [Your Name]. … Read more